It all started with a pair of sweatpants. They were gray, shapeless, two sizes too large, with my company’s logo printed on the left hip—a gift given out at our 2019 holiday party. I couldn’t resist sinking into their cozy warmth every chance I got. After three months of enjoying them on weekend bodega runs, they became a much more permanent part of my wardrobe when the pandemic hit. With nowhere to go, I couldn’t muster up the energy to wear anything else.

My sleek leather pants and cool vintage Levi’s only reminded me of how life as we knew it was over.In the grand scheme of things, this was not a problem. I had my health, my family was safe, and I could easily work from home—it was a privilege to have enough time and energy to even briefly think about clothing. But by April 1, 20 whole days into my quarantine, it felt like I’d been wearing sweats forever. That’s when I had an idea.

I’m a novelist, and at that point, I was 60 pages into writing a murder mystery. I abandoned that project—it was too depressing—and cast around for another topic. Sick of my aforementioned sweatpants, I wanted to dive into a glamorous world. I imagined my new protagonist would be a fashion stylist. (This was truly the very first character detail I came up with.) I missed live music and all the other fun New York City has to offer, so I decided her love interest would be a musician, and they’d have date nights at all my favorite restaurants and bars. I craved travel, so there’d be chapters set in Portland and Miami. Most of all, I wanted to hug my grandparents, so I dreamed up a fabulous matriarch. Two years later, that book hit shelves. It’s called Meant to Be Mine, and it’s about a woman who knows the exact day she’ll meet the love of her life, thanks to a prophecy from her eccentric grandmother.

Student cat today

brown tabby cat on white stairsPhoto by Alexander London on Unsplash


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Meant to Be Mine' by Hannah Orenstein

One of my favorite parts of writing the book was constructing a fictionalized version of New York’s fashion industry. I knew the subject fairly well, thanks to years of interning for fashion magazines and a womenswear designer, as well as reporting on fashion week. I’ve spent my entire career as a writer and editor for lifestyle publications in the city—so while I’m not a fashion industry insider, I’m pretty adjacent. Still, I wanted to learn more, so I started my research.

To flesh out stylist Edie Meyer’s world, first I called Audree Kate López, a stylist living in Manhattan, to get the scoop on what her career looks like behind the scenes. We had crossed paths early on in our careers when I was at Seventeen and she was at Redbook. I’ve been a fan of her work ever since. She has such a knack for styling vibrant, fresh, very New York looks that embody the energy I wanted readers to feel while reading my book.

She told me about the time she styled a pop star with such long, unwieldy nails, she couldn’t put on her own underwear. She talked about a gig styling a rapper who insisted on having lobsters delivered to the set of his photoshoot. Off-camera, López cringed as lobster juice dripped all over the expensive pants she was wearing. I couldn’t resist putting both of those stories in the book. She also considered descriptions of my characters and recommended brands they should wear. (For Edie herself, vintage Versace and Valentino from her grandmother’s closet paired with chunky Lulu Frost jewelry.)

I also used my own experiences in magazines as inspiration. Pre-2020, I went to lots of press previews, which strike me as such a quirky element of the industry. The guests were often familiar to me—typically people who held my same job title at other publications. I could count on there being copious amounts of wine and cheese, and I was always tickled by the unusual perks publicists offered to get busy writers and editors in the door. (I’ve received everything from a dance class led by the Rockettes to Beyoncé tickets.)

In Meant to Be Mine, Edie goes to a press preview and air-kisses the guests she knows: fashion editors, Bachelor contestants-turned-influencers, and “Frank, who does not work in fashion (or seem to work at all), and yet somehow makes an appearance at more industry parties than any of us.” (Don’t we all know a Frank?) She enjoys the brand’s signature cocktail, and after viewing the clothes, listens to a “fireside chat by a renowned career coach,” because what else would a brand specializing in great suits do?

Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.

person in white shoes standing on gray concrete road Photo by Jacqueline Munguía on Unsplash

Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.

Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.

man sitting on mountain cliff facing white clouds rising one hand at golden hour Photo by Ian Stauffer on Unsplash

Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.

Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.

close-up photography of person walking on pavement Photo by Alejandro Luengo on Unsplash

Creating magic in her floral shop, Romina can't help but get excited when she learns about a dream angel investor's upcoming (and very prestigious) wedding. Cooking up an elaborate scheme to help her business, she and her co-worker Trevor decide to pretend they're in a relationship.

skin [code 2]

If there's anything that cutting our own hair in quarantine taught us, it's that we're always up for new adventures. As the trees start shifting from green leaves to red, orange, and yellow, the transition between seasons makes us want to change our hair color, too! Summer hair is all about electric color while winter has a bit of edge, and fall hair is the perfect in-between. A little bit bold, a little bit cozy, and very chic, these hair trends will last you until way past Thanksgiving.


Warm copper is a great color for fall that goes with every hair texture and cut. Tones of deep brown or amber keep it from being pumpkin orange. Focus on keeping your hair moisturized to let the color really shine.

Focus on keeping your hair moisturized to let the color really shine. Focus on keeping your hair moisturized to let the color really shine.

Focus on keeping your hair moisturized to let the color really shine.

Focus on keeping your hair moisturized to let the color really shine.

woman in white long-sleeved shirt standing in front of pink wall Photo by Element5 Digital on Unsplash

Incorporate highlights to lighten the overall look and provide some dimension. This is also a great way to bring summer to your fall hair.

today today today is today

hair [code 1]

If there's anything that cutting our own hair in quarantine taught us, it's that we're always up for new adventures. As the trees start shifting from green leaves to red, orange, and yellow, the transition between seasons makes us want to change our hair color, too! Summer hair is all about electric color while winter has a bit of edge, and fall hair is the perfect in-between. A little bit bold, a little bit cozy, and very chic, these hair trends will last you until way past Thanksgiving.


Warm copper is a great color for fall that goes with every hair texture and cut. Tones of deep brown or amber keep it from being pumpkin orange. Focus on keeping your hair moisturized to let the color really shine.

Focus on keeping your hair moisturized to let the color really shine. Focus on keeping your hair moisturized to let the color really shine.

Focus on keeping your hair moisturized to let the color really shine.

Focus on keeping your hair moisturized to let the color really shine.

woman in white long-sleeved shirt standing in front of pink wall Photo by Element5 Digital on Unsplash

Incorporate highlights to lighten the overall look and provide some dimension. This is also a great way to bring summer to your fall hair.

today today today is today

To download your copy of
The Great Report
2020 Global Report Sheet
Photo by freestocks on Unsplash

We love a good holiday DIY for getting kids in the spirit of the season. It's a great way to bond as a family, start new traditions, and decorate your home with personal mementos. Brit Morin, our founder and CEO, is always full of fresh ideas for getting creative with her boys, Austin and Ansel, around the holidays. From turning toy cars into ornaments to decorating cute paper stars to stamping holiday paper with paint (and potatoes!), here's what she and her family are making to celebrate and decorate this season.

This year, we partnered with H&M to style her home, her closet, and her kiddos (holiday card, check!) for any festive occasion. H&M Kids is our go-to for cute, affordable, and quality pieces and their popular holiday line this year has us smitten.


Want to get in on the fun? Check out these three holiday DIYs that are perfect for kids and a joy to make!

Stock up on fresh rosemary and gold twine and you're good to go with this super easy and sustainable DIY. Kids have toy cars they no longer covet? Turn them into adorable ornaments - family heirloom in the bag. Plus, these charming ornaments will spark childhood memories for all your tree-decorating years.